How to write Motivation letter for University Scholarship/Admission?

Motivation letter or Statement of purpose is a document required for admission in Master and PhD courses. I have come across many students asking this question as to how to write a Motivation letter some even asking for samples. IT is known that various consultancies charge a hefty amount to write motivation letter for the student. The scholarships are competitive and as a student one is desperate to excel. Let me tell you points that I consider while applying.

Know your audience

First of all you are writing this letter to the Selection Committee. Comprising of Professors who read hundred and thousands of letters so how do you stand out. It is important to know your audience, their research interest and what you can add to their program. I read every word about the program; their website, social media pages, research papers and profiles of Professor. This gives  me a good idea about what is the aim of the program. Now since you have selected this one particular program I am assuming your aim is somewhat the same. This is what you should reflect in your letter " that you are a perfect match for the program and this program is everything you have been looking for. 

Start early

Start writing your letter at least a month ahead of the deadline. Don't wait till the last week. Trust me things go wrong in that last week. What I suggest is make separate google docs for each application. Start by writing in bullet points and then elaborate. 

Structure of the letter

It is important to have a structure. I use the first paragraph to highlight my interests, academic excellence and publications. The first paragraph is like a summary. Another way to start the letter is to talk about a story or a book that motivated you. Use the second paragraph to talk  about internships, projects and work you did related to the program. Challenges you faced and how you overcame them. Most importantly write about your career aspirations and how this program would help in achieving it. 

It is not your CV

The selection committee has your CV, transcripts and certificates so please don't  repeat everything. The motivation letter is an opportunity for you to tell your story. Use this document to tell them about yourself, your interests. If it is a mobility program then write about why you want to study in those countries. I write about how I plan to use my time apart from the coursework. If you are interested in travelling write about the places you want to visit or write about the statues and paintings that you have always wanted to see.

Ask someone to proofread your letter

When in doubt get help. Ask your friends to proofread.  Discuss with them what they find interesting and what should be elaborated.

Don't throw big words

Write only about the work you have done. Don't use a technical term which you are not aware of. The letter and your CV will be talking points for the interview. My advice is to write about things that you are confident about.